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Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.

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Telephone 214-556-6919
Address 3720 Canton Street #104 Dallas, Texas 75226 Get Directions

We're a digital marketing agency obsessed with conversions.

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A/B Testing

Reap’s team of Dallas-based optimization professionals is equipped with the right tools to make the most out of your efforts if you’re looking for an agency that has an understanding of how to develop and report on A/B tests.

About Reap Marketing

Reap Marketing is equipped with a team of marketing professionals with a specialization in conversion rate optimization. We set out to help our client’s make decisions in order to test and optimize smarter.

Our agency hired itself to build an eCommerce company from the ground up and have been able to increase our own eCommerce conversion rate by over 950% by eating our own dog food and experimenting with A/B testing and optimization strategies.

We’re excited to share the knowledge we’ve learned testing through a/b testing at our agency. We will help you to apply our learnings to your A/B testing roadmap and come up with new ideas based on our 4 Pillars of Optimization™.

To take the next step and get started, you can click here to begin the process of getting a quote!

 

A Different Approach Compared to Other Agencies in Dallas

While some agencies may focus on A/B testing more small details on the page for incremental improvements over time, we try to focus on testing at a more impactful level. Here are a few ways we run our A/B testing process to get you the biggest payoff in your VWO testing roadmap:

 

Focus on What Makes Your Business Unique

We choose to focus in on tests that surround the exclusivity and value your company brings to customers rather than button colors and font styles. For example, if you have a one-of-a-kind product or service, we’ll test around elements that make sure that is communicated through copy, graphics, video and more.

 

4 Pillars of Optimization™ Strategy

We derive our a/b testing ideas from more than just one source unlike some testing agencies in Dallas. Over time, we have developed the 4 Pillars of Optimization™ which draws on ideas from the following areas of inspiration:

  1. Client Experience
  2. Analytics & Reporting
  3. Best Practices
  4. Random Ideas

As a client, your roadmap will be balanced from multiple pillars, so we can find more CRO breakthroughs through the testing process.

 

A Failed Test is a Successful Test Guarantee

65% of all A/B tests that are run produced a failed result, meaning that as marketers, the majority of our new ideas for site improvement end up impacting conversions negatively. Our agency uses a/b testing as a way of implementing new ideas as our security blanket. So our teams aren’t spending time and money implementing new ideas permanently that don’t convert at a higher rate, we experiment and validate these new ideas prior to rolling them out 100%.

 

Leadership & Reporting for A/B Testing

Whether we are the ones developing out your A/B tests, or we are working alongside your internal development team, Reap’s primary focus as an agency is to continually be optimizing your website. We can help with the ideation and the order of tests, as well as the post-test reporting and analysis to determine whether to implement the new variation.

 

Ready to get started? Click here and a member of our agency will contact you about getting a quote for our CRO and A/B services.

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What Our Customers Are Saying

We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.
-Ben Peterson
[Reap is] an important part of helping us hone our thinking when it comes to digital marketing. I come to them for their expertise and thought leadership on how to increase our search engine visibility, how to nurture leads in our database, and how to improve our ecommerce conversions. Their ecommerce industry expertise gives us the confidence we need to make calculated steps towards improving our current marketing efforts.
-Jaclyn Willbrand
We’ve employed Reap for over 7 years to coach our graphic designers, developers and sales staff on how to produce campaigns that generate good sales leads. They also help consult with us on our digital media buying to reach the right audiences.
-Brianna Long
Reap is helping guide us through making the right steps, thinking about the right approach, and putting the right metrics in place as I build out my own marketing department to do the actual “hands on” work.
-Jeff Owen
Reap has helped us step outside the limits of what we think is possible. They provide activities and direction to help us think in different ways - starting from a place of analytics or lateral thinking… just different ways to help us stretch our own creativity and really think differently about our site and how you can improve our site to optimize conversions.
-Michael Breed
Their ideas, analytical thinking, and iterative change methodology has helped us realize opportunity was right in front of us. They provided the framework and nudge we needed to create an internal design and UI/UX team.
-Chris Payne
They’ve been able to provide us with the research, strategy, analytics, and design direction to take our already-successful campaigns to another level. In working with Reap, we've been able to confidently put our own design and development team to work on some specific projects designed to grow sales.
-JR Denson

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