Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.
Reap’s team of Dallas-based optimization professionals is equipped with the right tools to make the most out of your efforts if you’re looking for an agency that has an understanding of how to develop and report on A/B tests.
Reap Marketing is equipped with a team of marketing professionals with a specialization in conversion rate optimization. We set out to help our client’s make decisions in order to test and optimize smarter.
Our agency hired itself to build an eCommerce company from the ground up and have been able to increase our own eCommerce conversion rate by over 950% by eating our own dog food and experimenting with A/B testing and optimization strategies.
We’re excited to share the knowledge we’ve learned testing through a/b testing at our agency. We will help you to apply our learnings to your A/B testing roadmap and come up with new ideas based on our 4 Pillars of Optimization™.
To take the next step and get started, you can click here to begin the process of getting a quote!
While some agencies may focus on A/B testing more small details on the page for incremental improvements over time, we try to focus on testing at a more impactful level. Here are a few ways we run our A/B testing process to get you the biggest payoff in your VWO testing roadmap:
We choose to focus in on tests that surround the exclusivity and value your company brings to customers rather than button colors and font styles. For example, if you have a one-of-a-kind product or service, we’ll test around elements that make sure that is communicated through copy, graphics, video and more.
We derive our a/b testing ideas from more than just one source unlike some testing agencies in Dallas. Over time, we have developed the 4 Pillars of Optimization™ which draws on ideas from the following areas of inspiration:
As a client, your roadmap will be balanced from multiple pillars, so we can find more CRO breakthroughs through the testing process.
65% of all A/B tests that are run produced a failed result, meaning that as marketers, the majority of our new ideas for site improvement end up impacting conversions negatively. Our agency uses a/b testing as a way of implementing new ideas as our security blanket. So our teams aren’t spending time and money implementing new ideas permanently that don’t convert at a higher rate, we experiment and validate these new ideas prior to rolling them out 100%.
Whether we are the ones developing out your A/B tests, or we are working alongside your internal development team, Reap’s primary focus as an agency is to continually be optimizing your website. We can help with the ideation and the order of tests, as well as the post-test reporting and analysis to determine whether to implement the new variation.