A solid blueprint and sound strategy are the keys to executing any given marketing endeavor. Managing them effectively on an ongoing basis ensures success. Reap will ensure that the digital and certain offline initiatives function together as part of a business-generating engine, with the ability to measure results. First and foremost, we’re your partner to guide you through the process of marketing optimization.
Enablement & Production
The production of assets needed to complete our recommendations are available on project by project basis. Some of our unique services include the following:
Video For Conversions™: Did you know? 59% more people would rather watch a video than read text. Shoppers are 64% more likely to buy from a website that has a video about the product or service they are interested in. Search results with a video thumbnail have 41% higher click through than a higher ranked keyword.
The Unfair Advantage™: Your competition can be an indicator of potential success not a potential threat. With a 12% higher conversion rate than the average landing page, our method is an excellent way to get some quick wins right out of the gate.
Content Curation for Conversions™: If SEO is a marathon, then content curation is a sprint. Both are fun, but we can offer up an alternative to get you that ‘free’ search traffic every business is on the hunt for, sooner than later. Our process is no gimmick or trick, it’s just a consistent blind spot in the mind of most marketers and we don’t want you to miss out.
A / B Testing : Reap will prepare an initial set of testing ideas and recommendations documenting the opportunity, testing hypothesis, success metrics and project plan for the tests to be run to help efficiently administer AB tests on the site to improve the overall conversions.
We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.
[Reap is] an important part of helping us hone our thinking when it comes to digital marketing. I come to them for their expertise and thought leadership on how to increase our search engine visibility, how to nurture leads in our database, and how to improve our ecommerce conversions. Their ecommerce industry expertise gives us the confidence we need to make calculated steps towards improving our current marketing efforts.
We’ve employed Reap for over 7 years to coach our graphic designers, developers and sales staff on how to produce campaigns that generate good sales leads. They also help consult with us on our digital media buying to reach the right audiences.
Reap is helping guide us through making the right steps, thinking about the right approach, and putting the right metrics in place as I build out my own marketing department to do the actual “hands on” work.
Reap has helped us step outside the limits of what we think is possible. They provide activities and direction to help us think in different ways - starting from a place of analytics or lateral thinking… just different ways to help us stretch our own creativity and really think differently about our site and how you can improve our site to optimize conversions.
Their ideas, analytical thinking, and iterative change methodology has helped us realize opportunity was right in front of us. They provided the framework and nudge we needed to create an internal design and UI/UX team.
They’ve been able to provide us with the research, strategy, analytics, and design direction to take our already-successful campaigns to another level. In working with Reap, we've been able to confidently put our own design and development team to work on some specific projects designed to grow sales.