Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.
If you’re looking for an agency that has an understanding of how to develop and report A/B tests within Optimizely, Reap’s Dallas-based team of professionals is equipped with the tools and knowledge to optimize your efforts.
Our agency is equipped with a team of marketing professionals with a specialization in conversion rate optimization. Our goal is to help you make informed decisions in order to make smart testing decisions in order to optimize your website.
To put our methodologies to the test, our Optimizely Agency hired itself to build an eCommerce company from the ground up and have been able to increase our own eCommerce conversion rate by over 950% through hundreds of testing variations over the last 5 years.
We’re eager to share the wealth of knowledge we’ve acquired by testing through Optimizely testing at our agency. We will help you to apply our learnings to your A/B testing roadmap and come up with new ideas based on our 4 Pillars of Optimization™.
|If you’re interested in starting a conversation, request a quote and a member of our team will be in contact with you!|
While some agencies may focus on A/B testing buttons or minor details on the page that make small impacts over time, we try to focus on testing bigger. Here are a few ways we run our A/B testing process to get you the biggest payoff in your Optimizely testing roadmap:
We believe in testing beyond the User Interface and design of pages, and instead, choose to focus in on tests that surround the exclusivity and value your company brings to customers. For example, if you have a one-of-a-kind product or service, we’ll test around elements that make sure that is communicated through copy, graphics, video and more.
Unlike other Optimizely agencies in Dallas, we derive our a/b testing ideas from more than just one source. We have developed the 4 Pillars of Optimization™ which draws from the following areas:
Rather than just getting our ideas from random ideas, your roadmap is balanced from multiple pillars, so we can continually be improving metrics and pushing the envelope.
Did you know that 65% of all A/B tests that are run produced a failed result? This means that as marketers, 65% of the time, our new ideas for site improvement actually negatively impact conversions. If you’re spending time and money implementing new things without testing, you can potentially sink money into these underperforming ideas, then spend more rolling it back to the original version. With Optimizely testing, our agency uses this as our security blanket, making it easy to experiment with ideas before spending the resources to fully implement them.
Whether we’re helping to develop and build out your Optimizely A/B tests or we are working alongside a development team, Reap’s primary focus as an agency is to continually be optimizing the website. We can help you with the ideation and precedence of your testing roadmap items, as well as the post-test reporting and analysis to determine whether to implement the new variation.