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Telephone 214-556-6919
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We're a digital marketing agency obsessed with conversions.

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Looking for Optimizely Agencies in Dallas?

If you’re looking for an agency that has an understanding of how to develop and report A/B tests within Optimizely, Reap’s Dallas-based team of professionals is equipped with the tools and knowledge to optimize your efforts.

Reap Marketing: An Optimizely Partner Agency in Dallas

Our agency is equipped with a team of marketing professionals with a specialization in conversion rate optimization. Our goal is to help you make informed decisions in order to make smart testing decisions in order to optimize your website.

To put our methodologies to the test, our Optimizely Agency hired itself to build an eCommerce company from the ground up and have been able to increase our own eCommerce conversion rate by over 950% through hundreds of testing variations over the last 5 years.

We’re eager to share the wealth of knowledge we’ve acquired by testing through Optimizely testing at our agency. We will help you to apply our learnings to your A/B testing roadmap and come up with new ideas based on our 4 Pillars of Optimization™.


If you’re interested in starting a conversation, request a quote and a member of our team will be in contact with you!



A Different Approach from Other Optimizely Agencies in Dallas

While some agencies may focus on A/B testing buttons or minor details on the page that make small impacts over time, we try to focus on testing bigger. Here are a few ways we run our A/B testing process to get you the biggest payoff in your Optimizely testing roadmap:

Testing the “Why”

We believe in testing beyond the User Interface and design of pages, and instead, choose to focus in on tests that surround the exclusivity and value your company brings to customers. For example, if you have a one-of-a-kind product or service, we’ll test around elements that make sure that is communicated through copy, graphics, video and more.


Ideas Derived from Different Areas

Unlike other Optimizely agencies in Dallas, we derive our a/b testing ideas from more than just one source. We have developed the 4 Pillars of Optimization™ which draws from the following areas:

  1. Client Experience
  2. Analytics & Reporting
  3. Best Practices
  4. Random Ideas

Rather than just getting our ideas from random ideas, your roadmap is balanced from multiple pillars, so we can continually be improving metrics and pushing the envelope.


A Failed Test is a Successful Test Guarantee

Did you know that 65% of all A/B tests that are run produced a failed result? This means that as marketers, 65% of the time, our new ideas for site improvement actually negatively impact conversions. If you’re spending time and money implementing new things without testing, you can potentially sink money into these underperforming ideas, then spend more rolling it back to the original version. With Optimizely testing, our agency uses this as our security blanket, making it easy to experiment with ideas before spending the resources to fully implement them.


Testing Leadership & Reporting

Whether we’re helping to develop and build out your Optimizely A/B tests or we are working alongside a development team, Reap’s primary focus as an agency is to continually be optimizing the website. We can help you with the ideation and precedence of your testing roadmap items, as well as the post-test reporting and analysis to determine whether to implement the new variation.


Ready to get started? Click here and a member of our agency will contact you about getting a quote for our CRO and Optimizely services.

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What Our Customers Are Saying

We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.
-Ben Peterson
[Reap is] an important part of helping us hone our thinking when it comes to digital marketing. I come to them for their expertise and thought leadership on how to increase our search engine visibility, how to nurture leads in our database, and how to improve our ecommerce conversions. Their ecommerce industry expertise gives us the confidence we need to make calculated steps towards improving our current marketing efforts.
-Jaclyn Willbrand
We’ve employed Reap for over 7 years to coach our graphic designers, developers and sales staff on how to produce campaigns that generate good sales leads. They also help consult with us on our digital media buying to reach the right audiences.
-Brianna Long
Reap is helping guide us through making the right steps, thinking about the right approach, and putting the right metrics in place as I build out my own marketing department to do the actual “hands on” work.
-Jeff Owen
Reap has helped us step outside the limits of what we think is possible. They provide activities and direction to help us think in different ways - starting from a place of analytics or lateral thinking… just different ways to help us stretch our own creativity and really think differently about our site and how you can improve our site to optimize conversions.
-Michael Breed
Their ideas, analytical thinking, and iterative change methodology has helped us realize opportunity was right in front of us. They provided the framework and nudge we needed to create an internal design and UI/UX team.
-Chris Payne
They’ve been able to provide us with the research, strategy, analytics, and design direction to take our already-successful campaigns to another level. In working with Reap, we've been able to confidently put our own design and development team to work on some specific projects designed to grow sales.
-JR Denson