Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.
Abraham Lincoln once said, “If you give me six hours to chop down a tree, I’ll spend the first four sharpening the axe.”
This quote describes our CRO conversion rate optimization mindset to a T. Before we start cutting into your CRO roadmap, we’re going to spend valuable time drawing on the 4 Pillars of Optimization™ to plan for a successful launch of your campaign using actionable insights that will result in a significant ROI for your business.
Number 1: Analytics
Completing an analytics audit allows our team to figure out where the conversion friction points are on your website and provide solutions for these existing challenges.
Number 2: Experiences
Sometimes even the most dissimilar clients can give us the best ideas for optimizing other websites. We evaluate our past successful case studies and see how these scenarios can relate to your website. Although it is important to know what works for someone else may not always work for you and that’s why we always make testing a priority.
Number 3: Best Practices
We pride ourselves in being geeks and constantly researching the latest trends and technologies that will increase your conversion rate. In some cases making a change on your website is a no-brainer and we call those recommendations Just Do It items. Those quick hit items include adding testimonials, credibility badges and other elements that are constantly proven to increase your conversion rate no matter what industry your business falls under.
Number 4: Ideas
Stepping outside of your normal routine can give you a new perspective on everyday life. At Reap we encourage our team members to think creatively and strategically. One tool we like to use is Edward de Bono’s Lateral Thinking method. It’s is a highly creative approach to generate ideas using unconventional techniques: word infusion, exaggeration, and an accepted truth. This method really helps us think outside the box to discover the BIG idea that’s going to make a huge impact on your CRO strategy.
“We then take all the ideas that are generated from the 4 pillars of optimization exercise and force rank them based on the ideas that are perceived to generate the greatest value for the least amount of time and effort and money involved to implement and test those ideas, and those are the ideas that we chase first.” -Brice McBeth, founder and CEO