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Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.

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Telephone 214-556-6919
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We're a digital marketing agency obsessed with conversions.

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65% of Your Ideas Will Statistically Fail

Many marketers and business owners are full of great ideas, but we frequently see a problem with clients that many of those ideas actually work against the performance of their website.

Statistically, 60-65% percent of all A/B tests that are run actually produce a failed result, meaning that the new idea actually performed worse than the original idea that is already on the website. If you find yourself spending a lot of time, effort and money on implementing new features functionality or implementing new marketing programs without A/B testing, then at best you are doing all of that for the sake of treading water.

A good A/B testing tool and methodology gives you the vehicle for substantiating which of your ideas are winners and which of your ideas are losers, allowing you to keep the ideas that improve the performance of the website, and easily identify and roll back the underperforming ideas.” Brice McBeth, founder of Reap Marketing

The one exception to the rule is when you have a known solution to a known problem, usually in the form as a best practice.

“We have something we call Just Do It, which are best practice elements that we recommend just implementing rather than testing. These are typically ideas that have been proven repeatedly across a variety of different business fields, and we know that in general they typically increase the conversion rate across a wide field of business types.” Ryne Landers, Director of Analytics

Take for example the site speed issues that we often run into with our clients. Improving site speeds so the page loads faster has been known to exponentially increase conversion rates, so that would be an example of a Just Do It item rather than a test.

When you work with Reap Marketing, we’ll go through formal steps to determine items that are appropriate for testing versus items that fall under “Just Do It.” After brainstorming these ideas, we’ll map them out into an actionable plan and priorities that produce the best results for your website. While 60-65% of all A/B tests fail, we are firm believers that a failed test is a successful test, guaranteed.

If you’d like to connect with our team on a project or learn more about Reap’s Methodology, please feel free to call us or get in touch and we’ll get started today!

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What Our Customers Are Saying

We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.
-Ben Peterson
[Reap is] an important part of helping us hone our thinking when it comes to digital marketing. I come to them for their expertise and thought leadership on how to increase our search engine visibility, how to nurture leads in our database, and how to improve our ecommerce conversions. Their ecommerce industry expertise gives us the confidence we need to make calculated steps towards improving our current marketing efforts.
-Jaclyn Willbrand
We’ve employed Reap for over 7 years to coach our graphic designers, developers and sales staff on how to produce campaigns that generate good sales leads. They also help consult with us on our digital media buying to reach the right audiences.
-Brianna Long
Reap is helping guide us through making the right steps, thinking about the right approach, and putting the right metrics in place as I build out my own marketing department to do the actual “hands on” work.
-Jeff Owen
Reap has helped us step outside the limits of what we think is possible. They provide activities and direction to help us think in different ways - starting from a place of analytics or lateral thinking… just different ways to help us stretch our own creativity and really think differently about our site and how you can improve our site to optimize conversions.
-Michael Breed
Their ideas, analytical thinking, and iterative change methodology has helped us realize opportunity was right in front of us. They provided the framework and nudge we needed to create an internal design and UI/UX team.
-Chris Payne
They’ve been able to provide us with the research, strategy, analytics, and design direction to take our already-successful campaigns to another level. In working with Reap, we've been able to confidently put our own design and development team to work on some specific projects designed to grow sales.
-JR Denson

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