Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.
Imagine in your mind a thousand people lined up outside of Target on Black Friday, and at 3:00 am when the doors open all thousand people go rush into Target looking for a particular product.
Some of those people that rush in will find the product that they’re looking for, and some of those people who find the product they are looking for will actually pick that product up, look at the label, perhaps look at the price. Some of those people who pick the product up and look at the price will actually put that product in their basket, some of those people who put that product in their basket will actually make it to the checkout, pay for the item, put it in their car and take it home.
If only ten people out of the original thousand shoppers actually completed their purchase then that would represent only a 1% conversion rate at Target on Black Friday, and if there was only a 1% conversion rate at Target on Black Friday somebody would be fired, but sadly as marketers we’ve allowed ourselves to accept that miserable 1% as the norm for our website.
“A 1% conversion rate means that for every 100 visitors that are coming to our website 99 of them are not doing what we want them to do. It also means that without spending 1 extra dollar we have 99x the amount of conversion opportunity already on our website just waiting to do business with us.” Brice McBeth, founder of Reap Marketing
When you work with Reap Marketing, you’ll work with a team dedicated to helping your business or organization understand your key performance indicators (KPIs) and the most important actions for your audience to take on your website. From here, we’ll help you develop testing ideas around our conversion precedence framework; examining testing ideas affecting the impact, credibility, capability, offer, and resistance of your website.