Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.
When you’re looking to partner with a conversion rate optimization agency on your marketing strategy, finding the right fit is not always easy. You need an agency that’s going to be transparent on how they’re going to achieve your goals and how they’re going to do it in a timely manner. Although we’ll be straightforward, it is not feasible to believe your results are going to skyrocket overnight. In marketing, reaching your goals is normally a marathon, not a sprint. Below you’ll see the top 5 things that make an ideal partnership work successfully with our team.
Clear Vision of Success
Do you have a clear vision of what success looks like for your company? If you answered yes, that’s a great start to giving us a better idea of what you need from us to help you get there. If you answered no, take the time to have a conversation with the higher ups at your company and make sure everyone is on the same page.
“Our client really needs to come with an open mind because we’re going to push the envelope and really try to find new breakthroughs in optimization, and frequently that treads on many accepted norms in their practice.” -Brice McBeth, founder of Reap Marketing
What sets your company apart from your competitors? Do you offer free shipping or an awesome return policy? Know your company’s unique value proposition so we can help you strategize how to highlights these differentiators on your website.
A Tolerance to Experiment
Running your first A/B test is really exciting and it’s easy to get lost in those initial results, especially if the data findings surprised you. Every test you run is an opportunity to learn something new. When you start testing about 65% of your ideas are going to statistically fail, so it’s important to go in with a mindset that it’s going to take months of running multiple tests to reach a major conversion breakthrough.
Eager to Collaborate
“Our ideal client is someone that really wants to take their marketing, or their sales or their business to the next level. They want to partner with us, so they want to collaborate with us, they don’t want to handoff or treat us as an order taker. They want to use our brains to the fullest, so we have a team of specialists that can help in almost any area of marketing.” -Landen Tillery, VP of Client Services
Lastly, our ideal client is already successful to some degree but they’re looking to reach a bigger return on investment from the campaigns they are already running. The client is open to learning and implementing new optimization strategies recommended by our team of specialists. They really want to take their marketing efforts to the next level to increase leads and ultimately revenue.