bricebrice

Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.

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Telephone 214-556-6919
Address 3720 Canton Street #104 Dallas, Texas 75226 Get Directions

We're a digital marketing agency obsessed with conversions.

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How a Failed A/B Test Has a Positive Impact

Have you ever had an idea and wondered how much of a difference it would make? Sometimes it’s scary to jump into a new approach when you’re unsure of the outcome. The beauty of testing your idea means you have the opportunity to see how your idea or new strategy will work before making a complete overhaul.

As an example, a client of ours wanted to test a design overhaul of their register page for an upcoming event. Although the creative team had the right intentions, when we tested the original version against the new design variation, the original version vastly outperformed the new design. Although the new idea failed statistically, we categorized it as a win because the test results saved our client from implementing a drastic change that ultimately would have a negative effect on their conversion rate.

Our successful test guarantee is a promise that even if our test produces a negative result then at minimum what you’re going to get is insights about the user behavior that will help inform other marketing decisions. – Brice McBeth, CEO and founder

Testing may be a big missing piece in your digital marketing strategy. If you’re a beginner we can walk you through the process and help you decide the best approach to take. On average 65% of tested ideas fail and we want to make sure you don’t shoot yourself in the foot by implementing an idea that will have a negative impact on your website performance. Reap is a certified partner agency with highly-regarded 3rd party testing platforms including Optimizely and Kameleoon.

If it seems like we’re the right fit for you, please feel free to call us or get in touch and we’ll get started today!

 

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What Our Customers Are Saying

We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.
-Ben Peterson
[Reap is] an important part of helping us hone our thinking when it comes to digital marketing. I come to them for their expertise and thought leadership on how to increase our search engine visibility, how to nurture leads in our database, and how to improve our ecommerce conversions. Their ecommerce industry expertise gives us the confidence we need to make calculated steps towards improving our current marketing efforts.
-Jaclyn Willbrand
We’ve employed Reap for over 7 years to coach our graphic designers, developers and sales staff on how to produce campaigns that generate good sales leads. They also help consult with us on our digital media buying to reach the right audiences.
-Brianna Long
Reap is helping guide us through making the right steps, thinking about the right approach, and putting the right metrics in place as I build out my own marketing department to do the actual “hands on” work.
-Jeff Owen
Reap has helped us step outside the limits of what we think is possible. They provide activities and direction to help us think in different ways - starting from a place of analytics or lateral thinking… just different ways to help us stretch our own creativity and really think differently about our site and how you can improve our site to optimize conversions.
-Michael Breed
Their ideas, analytical thinking, and iterative change methodology has helped us realize opportunity was right in front of us. They provided the framework and nudge we needed to create an internal design and UI/UX team.
-Chris Payne
They’ve been able to provide us with the research, strategy, analytics, and design direction to take our already-successful campaigns to another level. In working with Reap, we've been able to confidently put our own design and development team to work on some specific projects designed to grow sales.
-JR Denson

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