Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.
Have you ever had an idea and wondered how much of a difference it would make? Sometimes it’s scary to jump into a new approach when you’re unsure of the outcome. The beauty of testing your idea means you have the opportunity to see how your idea or new strategy will work before making a complete overhaul.
As an example, a client of ours wanted to test a design overhaul of their register page for an upcoming event. Although the creative team had the right intentions, when we tested the original version against the new design variation, the original version vastly outperformed the new design. Although the new idea failed statistically, we categorized it as a win because the test results saved our client from implementing a drastic change that ultimately would have a negative effect on their conversion rate.
Our successful test guarantee is a promise that even if our test produces a negative result then at minimum what you’re going to get is insights about the user behavior that will help inform other marketing decisions. – Brice McBeth, CEO and founder
Testing may be a big missing piece in your digital marketing strategy. If you’re a beginner we can walk you through the process and help you decide the best approach to take. On average 65% of tested ideas fail and we want to make sure you don’t shoot yourself in the foot by implementing an idea that will have a negative impact on your website performance. Reap is a certified partner agency with highly-regarded 3rd party testing platforms including Optimizely and Kameleoon.
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