Hi, I'm Brice McBeth founder of Reap Marketing. Send me a message or schedule a meeting with me below.
Conversion rate optimization is challenging and polarizing for an organization uncomfortable with loosening the brand guidelines enough to try new things. We’ve seen personal interests, personal wishes and more really get in the way of trying to push the envelope to find new breakthroughs in optimization. One company, though, is an exception to the trends we normally experience. That company’s name is Standish Salon Goods.
Standish was started and still to this day operated by Reap Marketing. Since its launch, we’ve seen the company successfully grow into a multi-million dollar business. We implement the very ideas that we suggest to our other clients that frequently get shot down. We do them for ourselves, and as a result, have built a very successful multi-million dollar company that has withstood the ups-and-downs of business.
“We get to see first-hand the effect of our campaigns that we talk about, and strategize, and work for months and months and we get to see that executed from start to finish. So, Standish allows us to see every part of the business; the good, the bad and maybe sometimes the ugly, but that really gives us a chance to translate that to our other Reap clients.” – Landen Martin, VP of Operations
As ideas and successes come back to us it allows us to come up with new ideas, new methodologies and new concepts that we can then deploy at an even greater rate of success for our clients that are in that field or even other ones that are outside of e-commerce.
Since those first 6 months of inception, Standish has been able to increase its own conversion rates by over 950% and was able to double their own average order value. Supplementally, Standish has also been able to substantially increase the amount of traffic that they receive from organic sources, creating a more and more profitable business as we go along.