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Brice McBeth is the founder of Reap Marketing, a conversion rate optimization agency and Standish Salon Goods, a multi-million dollar salon furniture distribution company. In Brice’s radio interview with Brian Glenn, they discuss Brice’s career path that led him to create two successful businesses and his biggest takeaways from being involved in the agency and client side.
Starting out with a career working for IBM, Brice decided to try his hand on the client side of marketing. Frustrated with the other agencies out there, he decided to start his own focusing in on driving more conversions, and not just more leads. A few years later, as the result of a double-dog dare, he launched his own e-commerce website, where he ate his own dog food. Watch Brice’s interview above to learn about his story and his struggles of running a business that competes with Amazon.
Everyone is a Sales Person
We’re all marketers and salespeople, even if we’re interviewing for a job that has nothing to do with marketing or sales, we’re selling ourselves into the job. We almost all have to have some amount of salesmanship to sell ourselves.
A Business Venture Can Be Born Out of Anywhere
A couple years after having launched Reap, StandishSalonGoods.com was born out of an opportunity with a would-be client that couldn’t sell their products online. Then we realized there was a missing piece in their business strategy. It turned into a double-dog-dare—you know you can’t turn down a double-dog dare. Since then, it has become a very legitimate business.
We’re All Competing with Amazon
Not only do a lot of e-commerce sellers have to compete with the products on Amazon, but also the service that Amazon customers have come to expect. Not everyone can sell their products with free next-day shipping, but the bar has been set high for all other online sellers.