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Brice McBeth is the founder of Reap Marketing, a conversion rate optimization agency and Standish Salon Goods, a multi-million dollar salon furniture distribution company. In Brice’s radio interview with Brian Glenn, they discuss Brice’s career path that led him to create two successful businesses and his biggest takeaways from being involved in the agency and client side.
You Have to Continue to Take Risks – Even When You’ve Got Success
Even when you find the successes, you have to be willing to stick your neck out there and try something new to find the next breakthrough. You can fall into a routine, especially with digital marketing. Even if you find a sweet spot with search engines and generating a lot of traffic, things change. Companies like Google change their algorithms, other sites come along with bigger and better features and knock you off your game. You have to be willing to try new things, and even though you feel like you’ve got the secret sauce figured out.
Salon Chairs Don’t Sell Themselves
Like many others before him, Brice has some ups and downs starting a new business. He had a desire to teach others about his experiences so he wrote the book Salon Chairs Don’t Sell Themselves. If you read the book, the can expect to learn why putting your customers first when building a website is more important than creating a beautiful website. Brice learned this the hard way and he wanted to share his honest experience building an e-commerce business. In the book, you’ll also learn the 21 pitfalls your company can easily avoid in order to have a high converting website.