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We're a digital marketing agency obsessed with conversions.

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60% Increase in Checkouts Without Even Touching the Checkout

Letter Jacket is an online retailer of custom envelopes. They compete with the likes of When we first helped launch Letter Jacket, they had a complex wizard to help any company create custom envelopes.


Fixing Functionality That’s Too Complex

The wizard was so complex, though, that the conversions didn’t quite meet our expectations in the beginning. We knew we had a problem. So, we embarked on a series of A/B Tests to fix it.

When we got to looking at the data, we found that there was a high rate of abandonment at the point where people would enter the customization wizard, so we knew that part of the site had to be changed, but it was going to be very expensive to make a change to find that didn’t work either. So our change had to be precise.


Gathering Information Via Phone Calls

What we decided to do was, based on a hypothesis that if we made the phone number more prominent by putting it in the header, it would get more phone calls. By getting more phone calls, we would gather the qualitative information that we needed to be precise with the changes we made with the wizard.

So the first test that we ran was putting a large phone number in the top of the header throughout the website.

What we found was that we actually got zero additional phone calls, but it did increase the sales by over 60% and engagement with the wizard by almost 400%.


The Key Was In The Confidence

What we think we learned about our audience in the course of this test was just merely by having a phone number gave the users more confidence to start the process, and once they had that confidence, they were able to push through whatever complications were in the wizard, and they were able to complete the process.

Just by pumping the user full of confidence, they had what they needed to do the work themselves.

Most of the changes we’ve made since this test have been around creating additional content to give people education, knowledge, and confidence that they can make the changes on their own.


Looking to solve a conversion problem on your website?  Call us or get in touch and get in touch with a specialist to get started. 

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What Our Customers Are Saying

We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.
-Ben Peterson
[Reap is] an important part of helping us hone our thinking when it comes to digital marketing. I come to them for their expertise and thought leadership on how to increase our search engine visibility, how to nurture leads in our database, and how to improve our ecommerce conversions. Their ecommerce industry expertise gives us the confidence we need to make calculated steps towards improving our current marketing efforts.
-Jaclyn Willbrand
We’ve employed Reap for over 7 years to coach our graphic designers, developers and sales staff on how to produce campaigns that generate good sales leads. They also help consult with us on our digital media buying to reach the right audiences.
-Brianna Long
Reap is helping guide us through making the right steps, thinking about the right approach, and putting the right metrics in place as I build out my own marketing department to do the actual “hands on” work.
-Jeff Owen
Reap has helped us step outside the limits of what we think is possible. They provide activities and direction to help us think in different ways - starting from a place of analytics or lateral thinking… just different ways to help us stretch our own creativity and really think differently about our site and how you can improve our site to optimize conversions.
-Michael Breed
Their ideas, analytical thinking, and iterative change methodology has helped us realize opportunity was right in front of us. They provided the framework and nudge we needed to create an internal design and UI/UX team.
-Chris Payne
They’ve been able to provide us with the research, strategy, analytics, and design direction to take our already-successful campaigns to another level. In working with Reap, we've been able to confidently put our own design and development team to work on some specific projects designed to grow sales.
-JR Denson