Reap’s founder, Brice McBeth was recently asked to join Katie Hunt on the “Proof to Product” podcast. In this podcast, Brice explains the difference between conversion rate optimization and search engine optimization and why you need to be thinking about both. He shares a shocking statistic, that typically 99% of your online shop visitors aren’t buying from you and why slick and sexy websites don’t always sell more of your product.
Listen to the full podcast here:
What You’ll Learn:
A common misconception people have about digital marketing
The difference between search engine optimization and conversion rate optimization
The industry standard for conversion rates on eCommerce sites
The concept, four pillars of optimization, developed to help guide people through discovering what is going on with their website
What prompted Brice to do a live case study & how he landed on salon furniture as the product
The first steps he takes to ensure that a site is focused more on the conversion aspect than on the aesthetics
Why he had to forfeit some of the aesthetic of the Standish site for functionality
The common fears of his clients as they make changes to their sites to increase conversions
Brice’s book, Salon Chairs Don’t Sell Themselves
The most important data points to collect through Google Analytics
What surprised Brice most through the testing they ran on Standish
How to determine a reasonable amount of time to test something on your site
Brice’s advice for increasing CRO on your website
PLUS!Brice will be joining Trade Show Camp for a free online masterclass next month, where he’ll talk about why SEO is a Hoax and teach us some unconventional ways to use great content to get more customers. If you want to be notified about the details when we open registration. Click here to make sure you’re on their mailing list.
We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.
[Reap is] an important part of helping us hone our thinking when it comes to digital marketing. I come to them for their expertise and thought leadership on how to increase our search engine visibility, how to nurture leads in our database, and how to improve our ecommerce conversions. Their ecommerce industry expertise gives us the confidence we need to make calculated steps towards improving our current marketing efforts.
We’ve employed Reap for over 7 years to coach our graphic designers, developers and sales staff on how to produce campaigns that generate good sales leads. They also help consult with us on our digital media buying to reach the right audiences.
Reap is helping guide us through making the right steps, thinking about the right approach, and putting the right metrics in place as I build out my own marketing department to do the actual “hands on” work.
Reap has helped us step outside the limits of what we think is possible. They provide activities and direction to help us think in different ways - starting from a place of analytics or lateral thinking… just different ways to help us stretch our own creativity and really think differently about our site and how you can improve our site to optimize conversions.
Their ideas, analytical thinking, and iterative change methodology has helped us realize opportunity was right in front of us. They provided the framework and nudge we needed to create an internal design and UI/UX team.
They’ve been able to provide us with the research, strategy, analytics, and design direction to take our already-successful campaigns to another level. In working with Reap, we've been able to confidently put our own design and development team to work on some specific projects designed to grow sales.