Reap’s founder, Brice McBeth was recently asked to join Katie Hunt on the “Proof to Product” podcast. In this podcast, Brice explains the difference between conversion rate optimization and search engine optimization and why you need to be thinking about both. He shares a shocking statistic, that typically 99% of your online shop visitors aren’t buying from you and why slick and sexy websites don’t always sell more of your product.
Listen to the full podcast here:
What You’ll Learn:
A common misconception people have about digital marketing
The difference between search engine optimization and conversion rate optimization
The industry standard for conversion rates on eCommerce sites
The concept, four pillars of optimization, developed to help guide people through discovering what is going on with their website
What prompted Brice to do a live case study & how he landed on salon furniture as the product
The first steps he takes to ensure that a site is focused more on the conversion aspect than on the aesthetics
Why he had to forfeit some of the aesthetic of the Standish site for functionality
The common fears of his clients as they make changes to their sites to increase conversions
Brice’s book, Salon Chairs Don’t Sell Themselves
The most important data points to collect through Google Analytics
What surprised Brice most through the testing they ran on Standish
How to determine a reasonable amount of time to test something on your site
Brice’s advice for increasing CRO on your website
PLUS!Brice will be joining Trade Show Camp for a free online masterclass next month, where he’ll talk about why SEO is a Hoax and teach us some unconventional ways to use great content to get more customers. If you want to be notified about the details when we open registration. Click here to make sure you’re on their mailing list.
We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.