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We Made 1 Small Change That Drove 1,275% More Calls

Vintage Oaks is a land developer, and they have a master-planned community in the Texas Hill Country right outside of New Braunfels, Texas. This developer buys 2,000-5,000 acre ranches and carves it out into 1-2 acre homesites for sale for people that want to build their dream home on their own timeframe.


The New Target: Small Businesses

The land is highly desirable and there are actually a ton of other developers in the same area that sell similar products, but one of the differentiating things about Vintage Oaks is that they are backed and owned by a national developer with a lot more credibility than a lot of the other ‘mom and pop’ real estate developers there in the area.

Many of the phone numbers and references to the company have a very national feeling to it, to communicate the credibility and the size of the company. One of the things that we were questioning was how personal that made the community itself.


Can we increase phone calls by changing the phone number?

We hypothesized that changing the phone number from an 800- to a local 830- number.

It was a simple, subtle change in the header and in the body of the homepage marquee.


The results of this test were pretty phenomenal.

We actually got an increase in phone calls to the tune of 1,200% and an increase of 1,800% of phone calls lasting 2 or more minutes.

Not only were we getting a higher quantity of phone call, but indicators showed that the quality of the phone call was much better.


We want to challenge you to learn from this.

It’s really easy to leave the phone number that you’ve had for ages up; why question it? Or you can take inspiration and see what you can do to question everything that you’ve done from a branding perspective, even down to the phone number.

Does the number you use make a difference? In some cases like Vintage Oaks, it makes a big difference.

Should you use a local number? Maybe. Try to test it and see how it affects you.

Another thing you can try inspired by this test would be to put somebody’s name next to the phone number so the user feels like they know exactly who they’re going to reach once they call into that number, so they don’t feel like they’re calling into the call center and then treated with a phone tree and something very impersonal.


We hope this inspires a conversion breakthrough on your website. For more information on how you boost your conversions,  call us or get in touch and we’d be happy to set up a consultation!

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What Our Customers Are Saying

We have used Reap for our marketing services for several years. Brice is a brilliant guy, he and his team look at marketing from the vantage point of conversions - turning visitors into customers instead of just a branding agency.
-Ben Peterson
[Reap is] an important part of helping us hone our thinking when it comes to digital marketing. I come to them for their expertise and thought leadership on how to increase our search engine visibility, how to nurture leads in our database, and how to improve our ecommerce conversions. Their ecommerce industry expertise gives us the confidence we need to make calculated steps towards improving our current marketing efforts.
-Jaclyn Willbrand
We’ve employed Reap for over 7 years to coach our graphic designers, developers and sales staff on how to produce campaigns that generate good sales leads. They also help consult with us on our digital media buying to reach the right audiences.
-Brianna Long
Reap is helping guide us through making the right steps, thinking about the right approach, and putting the right metrics in place as I build out my own marketing department to do the actual “hands on” work.
-Jeff Owen
Reap has helped us step outside the limits of what we think is possible. They provide activities and direction to help us think in different ways - starting from a place of analytics or lateral thinking… just different ways to help us stretch our own creativity and really think differently about our site and how you can improve our site to optimize conversions.
-Michael Breed
Their ideas, analytical thinking, and iterative change methodology has helped us realize opportunity was right in front of us. They provided the framework and nudge we needed to create an internal design and UI/UX team.
-Chris Payne
They’ve been able to provide us with the research, strategy, analytics, and design direction to take our already-successful campaigns to another level. In working with Reap, we've been able to confidently put our own design and development team to work on some specific projects designed to grow sales.
-JR Denson